The global spread of counterfeit goods has reached epic proportions and the range of goods subject to infringement has increased significantly. Naturally, the world’s most sought after brands are at greatest risks, with apparel and accessories accounting for over 50% of the counterfeit goods seized by U.S. Customs and Border Control, for example.
The textiles sector is an easy target. The four most counterfeited areas are:
- High quality woven worsted with selvedge
- ‘Noble fibres,’ including cashmere
- Interior textiles
- Branded apparel and accessories, aka ‘knock-offs’
Many conventional measures are ineffective where companies cannot control their supply or conduct regular audits. It is often difficult to spot the difference between genuine and fake products by visible identification alone as counterfeiters have developed ways to digitally reproduce many labels or other ’unique’ features – often within a few hours of the item being released. The answer is SigNature DNA – botanical DNA impregnated into the fabric of a product.
SigNature DNA has been created from modified, natural plant DNA. It’s an anti-counterfeit technology that provides forensic evidence of authenticity, via laboratory and expert witness, and it’s available via the Textile Centre of Excellence. The point of marker application will depend on your production/processing operation. Usually, you will be able to add SigNature DNA to your product at the yarn or fabric manufacturing stage (via a lick-roller or at a cloth finishing stage, for example) although we can advise you on the most cost-effective operation and discuss production tests.
Want to find out more?
Contact Richard Axe on 01484 346500 or via email: firstname.lastname@example.org.